Top 5 Beauty Retail Apps on iOS in Central America: Q2 2024

In Q2 2024, the top 5 beauty retail apps on iOS in Central America exhibited varied trends in weekly downloads and active users, as revealed by Sensor Tower data. Here’s a closer look at their performance:

SEPHORA saw a peak in weekly downloads with 17.3K in the week of April 22. Downloads fluctuated throughout the quarter, settling at 7.5K by the end of June. Active users hovered around 83K to 98K, peaking at 100K in the final week of June.

Bath and Body Works México experienced a steady increase in downloads, reaching 2.3K in the week of May 20. Active users data was not provided, but the app maintained a consistent download rate, ending the quarter with 1.9K downloads.

IPSY: Personalized Beauty had stable download numbers, peaking at 1.6K in the week of April 8. Active users showed a slight upward trend, starting at 10.3K in early April and rising to 11.7K by the end of June.

Natura Latam saw a peak in weekly downloads at 1.5K in mid-April. The app’s download numbers remained fairly consistent, ending the quarter at 1.1K. There was no active user data available for this period.

Dossier Perfumes had the lowest download numbers among the top 5, peaking at 1.1K in mid-May. The app maintained a download rate between 600 and 700 for most of the quarter. Active user data was not available.

For more detailed insights and data, visit Sensor Tower.